Case Studies
Goa’s tourism promotion has always centered around its beaches, historical sites, cultural attractions, and vibrant lifestyle. However, the true essence of why Goa stands out as a top destination in India was never fully captured. Determined to uncover that essence, our team embarked on a mission and succeeded. Through our ‘free spirit’ campaign, we triumphed over several leading advertising agencies in India during a competitive pitch, ultimately securing the account.
The Company, known for their flagship brand Mango Sip, made the strategic decision to introduce a variety of new products across different beverage categories. In the face of intense competition, particularly from the established ‘Real’ brand, we played a pivotal role in successfully launching Fruits Up, a natural juice brand. Our approach involved localizing the marketing communication and crafting a positioning statement that conveyed the message, ‘More enticing than the real stuff.’ This statement cleverly utilized the word ‘real’ as a pun, symbolizing both authentic fruits and the competing brand. The campaigns we devised had a significant impact on enhancing the brand value of Fruits Up.
Due to the prevalence of machine-made products falsely claiming to be handmade, the Textile Ministry took the initiative to establish a distinct label exclusively for handloom products. This label would be assigned to genuine handloom creators, distinguishing their products from the rest. Our team was assigned the responsibility of effectively conveying information about the label to two distinct target groups: handloom manufacturers and potential buyers. Through our communication efforts, we not only ensured the success of the handloom mark campaign but also surpassed the Ministry’s expectations by a significant margin.
When Excel Industries expanded into the field of crop protection and care, our team was entrusted with the responsibility of developing comprehensive launch and post-launch campaigns. We crafted the impactful tagline ‘Beyond crop protection. Behind every farmer.’ Through our engaging campaigns, we achieved remarkable results for the company. Presently, Excel Crop Care stands as one of the prominent leaders in the industry and remains committed to upholding our chosen tagline.